Presenter Spotlight: Lissa Sandler

Lissa Sandler
Founder
WebPresenceAcademy.com

Lissa Sandler

Lissa Sandler is creating a reality where yogis have the support and tools they need to bring their world-changing ideas to life. As the founder of Web Presence Academy and as the online consultant for YogaKids and the non-profit Go Give Yoga, Lissa has helped hundreds of  aspiring and established children’s yoga teachers create profitable businesses that touch thousands of children in positive ways. Lissa does this by teaching yoga teachers how to create a far reaching and compelling web presence and how to develop an online strategy that leads to consistent conversions/sales and unlimited opportunities and growth for their businesses.

Read our interview with Lissa and join us at the National Kids Yoga Conference in September to hear more from her! Lissa will offer a workshop in the Business Yoga track entitled “Social Media Illuminated for Your Yoga Business.

KYC: How long have you been involved with kids yoga? What inspired you to get started?

Lissa: I have been serving kids yoga teachers for over 10 years, helping them create their online presence and build profitable and sustainable businesses. I am inspired to help yoga teachers create successful businesses because the more teachers I help the more children and adults discover and learn about yoga.

KYC: Tell us about that one pivotal experience—the student, class or moment—that keeps you going even when your work gets challenging.

Lissa: I often thought about becoming a children’s yoga teacher because my dream is that every school across the country would have yoga included in their day as a way for students to cope with stress and to build strong bodies and minds.

The reason I keep going with Web Presence Academy even at the moments when being behind a computer can be draining is: as one of YogaKids’ trainers Krista Strayer pointed out to me, I empower hundreds of children’s yoga teachers with the skills and tools they need to build sustainable businesses and reach the children that need them. As I help my clients, children’s yoga teachers create thriving businesses, l help literally thousands and thousands of children receive what I know will change their lives the healing power of yoga.

KYC: What is the most rewarding part of your work?

Lissa: Seeing the light go on for the yoga teachers I serve that marketing and self promotion do not have to be about selling or being pushy. Instead they should be about communication, connection and creating community. When they realize it is really just about communicating the benefits of the practice they love and when done right, their perfect clients are magnetized to their classes, services and products. Things begin to flow and eventually become effortless. This allows more and more people to be touched with the light of yoga and that is what I find rewarding.

KYC: What brings you the deepest joy in your own yoga practice and in sharing yoga with kids?

Lissa: I have found increased confidence and self-acceptance.  And I am not talking about a number on a scale. I have found a feeling of freedom and of being alive in my body. As I have cultivated a more advanced practice, I also make it a practice to find ways to appreciate myself each and every day.

KYC: What is your favorite yoga pose?

Lissa: Trikonasana or Triangle pose. I love the twisting action and the stretch through my core, arms shoulders and legs. It took me a long time to get this pose right, the balance and the stretch were hard for me. It is such the perfect metaphor for life. But when I realized it was about extension and centering myself, it became so easy and so rewarding. I could stay in Trikonasana all day:)

KYC: Describe your vision for the future of kids yoga.

Lissa: I have been an integral part of the vision for the future and growth of one of the leaders in the yoga for children world, YogaKids for the last 6 years. I also built the online presence for the non profit Go Give Yoga which takes yoga to places like Haiti where children desperately need the skills and healing affects yoga can bring. Hearing the stories of the Go Give Yoga trainers and the YogaKids teachers as well as my clients through Web Presence Academy, I feel like I have a finger on the pulse of the kids yoga world. I know what challenges children’s yoga teachers face and the amazing triumphs and happiness their work can bring to each child they touch.

So…my vision would be that each school private or public across the country would be required to have a curriculum of yoga included in their week. I believe bringing yoga to children through their school system is the best hope we have to really make a difference and give the children enough knowledge and training so they may begin to have a personal practice. This could be through classes in the Physical Education department taught be certified yoga teachers and/or training the educators to weave in yoga throughout the day.

Can you imagine what a different world we would live in if every child was exposed to the many lessons and benefits of a yoga practice? I want to live in that world.

Lissa Sandler will be presenting at the first ever National Kids Yoga Conference in Washington, DC, on September 27. Click here to register for this groundbreaking event.

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